Introducing the IRM and why it’s crucial for your seed round

Fundraising for your startup is no easy task. It’s even harder if you’ve never done it before! Investors go through the process multiple times per year, so the person you have on the other side of the table is an expert. However, you as a founder might be doing it for the very first time!

As you might have heard before, conversion rates to get an investment are terribly low. With a VC like Speedinvest getting over 1400 pitch decks per year and converting just 1% of those, competition is spicy. …


4 Cornerstones Behind 0 Sick Days in 2020

As an entrepreneur and founder, the growth of your startup depends on you.

Productivity is important! The more productive you are the more product you can build, or the more customers you can speak to, or whatever else you need to do right now to grow your startup.

However, if you are away and can’t work things just stop all together (unless, of course, you have been doing some amazing hiring and things can go on fine without you… But most of us are not there yet!)

As a founder, it’s critical to stay healthy and productive so you can be creative, make smart decisions, and get sh*t done.

To be sustainable long…


(Credits Unsplash: https://unsplash.com/photos/IQxcuHBF7Uo)

Raising funds can be an exciting and terrifying part of your startup journey. This is finally your chance to raise the money your startup needs!

Still, raising funds is hard. And if it’s your first time, you may not know what to expect. When can you raise what amount? What are investors used to seeing? How does your startup compare to others?

It’s also the moment when you have to stand in front of investors and convince them that your startup is worth their time and money.

Don’t worry. All those questions, concerns, and uncertainties… I worked at a VC…


I did a survey this summer: I asked the founders what they want help with for their startup. I created a long list of options including sales, metrics, marketing, and product development.

There was actually a tie for what they requested most! It came as no surprise that “How to generate traffic with inbound marketing” was at the top. What did surprise me, though, was that startup founders also wanted to know “How to build product users love and return to.”

I was faced with the challenge of putting into words something I knew through experience but had difficulty explaining.


Image Melinda Elmborg
Image Melinda Elmborg

As a compact team of two or three founders, it’s easy to stay organized… But when you’re doing well the team grows. Suddenly you’re managing a team of 5! Keeping track of everything, such as projects, tasks, new features, marketing campaigns, and more becomes much more difficult.

It’s dangerous to waste time and team effort as a small startup. You run on small margins and can’t afford to be inefficient. Yes, I’m looking at you, founder. 👀 I’m pretty sure, payroll is the biggest expense your company has. So, make sure to maximize that resource!

That’s why you need a…


In these uncertain times of Covid-19, it’ll come as no surprise to say that investments, as with everything else, have taken a bit of a hit. In France alone, investment was down 30% in April compared to April 2019. But, not to despair! Despite the current climate, investors are indeed still active.

“Things must go on” as co-founder Seppälä of Finnish VC Icebreaker.vc stated, “it’s a great time to start building and investing”. They know that this is a short term situation. But there is now more focus on the long term impact and so more selectivity in where they…


The Startup Action Framework Explained

As you build your startup, your journey will go through 4 major stages: from Discover to Adapt to Transition to Accelerate. Each of them has its own framework, opportunities, and challenges. And it’s required to follow these stages in order. All successful startups that I’ve ever heard of have gone through these 4 stages, so don’t even think about cheating the system… That is what Blippar and WeWork tried to do:

Blippar was a gamified barcode scanning app that skipped the Adapt phase. They accelerated too fast without having any retention, which means that they didn’t have Product-Market Fit. By…


A Previous VC Reveals What Matters More Than Your Pitch Deck

I started my career in the VC world — an amazing job where you get to meet hundreds of startup founders. When I was a young and ambitious venture capitalist in a French VC fund, my goal was to find a startup from the Nordic region that we could confidently invest in. The number and quality of those investments was the ultimate measure of my job performance.

Let me tell you a story about a particular startup…

At one point, we were working with a promising startup from Sweden, deciding if they were a good fit for us. One partner…


Or: How to Grow Faster With Less Marketing Spend

Are your sales coming too slowly? Maybe you’re spending some money on Marketing, just to realize that you are not getting a return on your investment… Ugh, that feeling of powerlessness is painful. Right?

If your startup is gonna have any chance of survival, you HAVE to grow. There is no way around that. No investors want to invest in a stagnating startup. As a previous VC investor, I can share an insider benchmark: if you want to raise more than $1M, you need to grow at least 10 % per month.

Sure, you can bootstrap… But with small revenues…


The 3 top mistakes and how to avoid them

I’ve really seen all kinds of mistakes made by startup founders during my hundreds of meetings as a Seed and Series A investor in venture capital.

Now, as a startup coach, I’ve been able to go deeper with each founder. I’ve been able to understand why these mistakes happen and discovered the best ways to avoid them. Of course, I want to share them with you so you can avoid them!

The most common mistakes are these 3:

  1. Idea Generation
  2. Focus
  3. Marketing for Growth

Let me deep-dive into them one-by-one, and explain how to avoid them!

Idea Generation

The most crucial time…

Melinda Elmborg

Accelerator Co-Lead at Fast Track Malmö guiding startup founders to build, grow and raise capital for their startup. Forbes 30 Under 30. Former VC @Daphni.

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