Imagine you have just launched the beta of your product. Maybe you have a couple of users, or maybe you have hundreds!

No matter how many, you HAVE to know what these users are doing. You need to know if users are doing what they’re supposed to do with your…


As you probably know, your company’s equity is the ownership of your startup. You use a captable, the table outlining the distribution of a startup’s shares — but it can’t be done just any old way! If it’s not handled correctly, it can be a problem for your startup’s future…


Introducing the IRM and why it’s crucial for your seed round

Fundraising for your startup is no easy task. It’s even harder if you’ve never done it before! Investors go through the process multiple times per year, so the person you have on the other side of the table is an expert. …


4 Cornerstones Behind 0 Sick Days in 2020

As an entrepreneur and founder, the growth of your startup depends on you.

Productivity is important! The more productive you are the more product you can build, or the more customers you can speak to, or whatever else you need to do right now to grow your startup.

However, if you are away and can’t work things just stop all together (unless, of…


(Credits Unsplash: https://unsplash.com/photos/IQxcuHBF7Uo)

Raising funds can be an exciting and terrifying part of your startup journey. This is finally your chance to raise the money your startup needs!

Still, raising funds is hard. And if it’s your first time, you may not know what to expect. When can you raise what amount? What…


I did a survey this summer: I asked the founders what they want help with for their startup. I created a long list of options including sales, metrics, marketing, and product development.

There was actually a tie for what they requested most! It came as no surprise that “How to…


Image Melinda Elmborg

As a compact team of two or three founders, it’s easy to stay organized… But when you’re doing well the team grows. Suddenly you’re managing a team of 5! Keeping track of everything, such as projects, tasks, new features, marketing campaigns, and more becomes much more difficult.

It’s dangerous to…


In these uncertain times of Covid-19, it’ll come as no surprise to say that investments, as with everything else, have taken a bit of a hit. In France alone, investment was down 30% in April compared to April 2019. But, not to despair! …


The Startup Action Framework Explained

As you build your startup, your journey will go through 4 major stages: from Discover to Adapt to Transition to Accelerate. Each of them has its own framework, opportunities, and challenges. And it’s required to follow these stages in order. …


A Previous VC Reveals What Matters More Than Your Pitch Deck

I started my career in the VC world — an amazing job where you get to meet hundreds of startup founders. When I was a young and ambitious venture capitalist in a French VC fund, my goal was to find a startup from the Nordic region that we could confidently…

Melinda Elmborg

Accelerator Co-Lead at Fast Track Malmö guiding startup founders to build, grow and raise capital for their startup. Forbes 30 Under 30. Former VC @Daphni.

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